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The Italian Pavilion for the 70th Cannes Film Festival designed by NONE Collective

By FEDERICA LUSIARDI - 2017-06-08

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NONE – artistic collective based in Rome – has conceived and designed “Lo specchio della nostra natura – The brilliant side of us”, the italian pavilion at the 70th Cannes Film Festival.

cover: NONE Collective, ” Lo specchio della nostra natura – The brilliant side of us” 
photos (c) NONE Collective. 

NONE pays tribute to the Italian film industry creating a site-specific multimedia installation named “Lo specchio della nostra natura – The brilliant side of us”. This is an immersive experience in which typical Italian features – such as gesturing and expressivity – are described and exalted through the interpretation of many italian movie stars: Totò, Alberto Sordi, Anna Magnani, Claudia Cardinale, Vittorio Gassman, and Roberto Benigni, but also some of to the most recent successful actors, such as Antonio Albanese and Luca Marinelli.
As polished raw minerals, the Italian artists will show the Italian nature precious core, by exalting our best side, the brilliant side of us.

The project is coordinated by Luce-Cinecittà, in collaboration with Anica and with the support of the Direzione Generale Cinema, Ministero dello Sviluppo Economico and ICE.

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NONE-ItalianPavilion-Cannes2017-Lospecchiodellanostranatura-foto-NONE-collective-05.

NONE Collective, ” Lo specchio della nostra natura – The brilliant side of us” 
photos (c) NONE Collective. 

NONE  is an artistic collective based in Rome that moves along the boundaries of art, design and technological research. It was founded by Gregorio De Luca Comandini, Mauro Pace, and Saverio Villirillo. http://none.business/

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NONE-ItalianPavilion-Cannes2017-Lospecchiodellanostranatura-foto-NONE-collective-07

NONE Collective, ” Lo specchio della nostra natura – The brilliant side of us” 
photos (c) NONE Collective. 

 Images, courtesy of NONE Collective.


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