Installations at the Brandery – Barcelona
Client: IED Barcelona, The Brandery.
Nacho Toribio, Carmelo Zappulla
with M. Tepedino
Photos courtesy of External Reference Architects
These two projects were realised by the Barcelona-based practice External Reference for the IED and presented at the Brandery fashion show hosted at the Barcelona Fair during the winter and the summer 2011.
Both projects express a similar intent: to create a minimal micro-booth to expose pieces of clothing in a creative way. Even if the logic is similar for both designs, External Reference was able to express it with different interpretation, appearance and materials. Both projects share indeed the capability to be expressive with a minimal use of gross material and with an extremely reduced construction cost, from 1,000 to 1,500 euros for each stand.
The first design, developed for the winter edition of the Brandery show, use a dense aggregation of timber joist, arranged so to form a spatial configuration suitable as garments support. The whole structure is confined inside a regular box and, though apparently very simple, provides an intriguing visual complexity with a minimal use of an inexpensive material as well as the ability to be assembled by non-specialized workers.
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