sponsored links

The Milan Triennale presents Italian Design through its Icons

Place: Milan, Country: Italy
Triennale Design Museum
“Stories. Italian Design" - the 11th edition of the Triennale Design Museum
Direction: Silvana Annicchiarico
Curated by Chiara Alessi, Maddalena Dalla Mura, Manolo de Giorgi, Vanni Pasca, Raimonda Riccini
Exhibition design: Calvi Brambilla
Text and photos © Inexhibit.com

triennale-Milano-design-italiano-storie-cover

Stories. Italian Design – the 11th edition of theTriennale Design Museum

Until January 2019, the Triennale di Milano features the 11th edition of its Design Museum semi-permanent exhibition. Entitled “Stories. Italian Design” the exhibition presents 180 objects, made from 1902 to 1998 and arranged in chronological order, that the curators selected as iconic examples of 20th century Italian design. But, what makes an object an icon? To be considered iconic by many? To transcend time? There are many possible answers and probably everyone has his own; certainly, an object can be defined iconic when it symbolically embodies a precise historical period either form a technical, aesthetic or cultural point of view. Therefore, a design icon is not “just” a working tool, a chair or a vehicle, but has become an object that epitomizes the period in which it was designed, manufactured and used. Many among such objects have represented (and sometimes anticipated) their times so well that they have been used by media – in cinema, television, and advertising – as they were real actors, thus becoming permanently part of our collective imagination.

Alongside the Design Icons section, the exhibition features five thematic sections focused on Politics (“Power and forms. When designers engage with politics”, curated by Vanni Pasca); on Geography, and Economics (Maps, and Stock Exchange, both curated by Manolo de Giorgi); on Technology (From transistor to the Moon. Design and technology, curated by Raimonda Riccini); and on Communication (Images and Public Imagination: between photographs and magazines, curated by Maddalena Dalla Mura).

triennale-Milano-design-italiano-storie-01

Triennale di Milano, “Stories. The Italian Design”, left: two icons of the post-war period, the  Lambretta, produced by Milan’s Industria Meccanica Innocenti since 1947 and the Piaggio Vespa designed by Corradino d’Ascanio in 1946; background: the Isetta automobile; foreground: two Olivetti typewriters, and the pioneering 720 Lady chair designed by Marco Zanuso, which was awarded the gold medal at the IX Milan’s Triennale in 1951. Photo © Inexhibit

triennale-Milano-design-italiano-storie-02

Triennale di Milano, “Stories. The Italian Design”, foreground: the Isetta, one of the first examples of microcar, produced by Iso from 1953 to 1956; a screen by Piero Fornasetti (1950); right: the P40 chair designed by Osvaldo Borsani manufactured by Tecno in 1950 and, hanging from the ceiling, a Superleggera chair designed by Giò Ponti in 1855, produced by Cassina since 1957. Photo © Inexhibit

triennale-Milano-design-italiano-storie-03

Triennale di Milano, “Stories. The Italian Design” The revolutionary Arco lamp by Achille and Pier Giacomo Castiglioni, the first example of a pendant lamp to be placed on the floor; background: Sideboard (1957) designed by Angelo Mangiarotti produced by Frigerio Cantù. Photo © Inexhibit

triennale-Milano-design-italiano-storie-04

Triennale di Milano, “Stories. The Italian Design” Three ceramic pieces designed by Ettore Sottsass jr. produced by Bitossi in 1959. Photo © Inexhibit

triennale-Milano-design-italiano-storie-05

Triennale di Milano, “Stories. The Italian Design” From the late 1950s, designers engage with new types of product: the Automatic 5 washing machine designed by Piero Geranzani for Candy in 1959, and the Supercortemaggiore fuel dispenser (1963) by Marcello Nizzoli. Photo © Inexhibit

triennale-Milano-design-italiano-storie-06

Triennale di Milano, “Stories. The Italian Design” Two pop design icons of the 1960s and 1970s; left: the Up5_6 chair (1969) by Gaetano Pesce, right: the Joe chair (1971) by De Pas, D’Urbino e Lomazzi. Photo © Inexhibit

triennale-Milano-design-italiano-storie-07

Triennale di Milano, “Stories. The Italian Design” The Fiat Panda (1980) by Giorgetto Giugiaro, and the Alfatec canister vacuum cleaner (1974) designed by Attilio Pagani and Francesco Trabucco. Photo © Inexhibit

triennale-Milano-design-italiano-storie-08

Triennale di Milano, “Stories. The Italian Design” A sequence of pieces of furniture from the 1980s and 1990s; foreground: Carlton bookcase (1981) designed by Ettore Sottsass for Memphis and, hanging from the ceiling, the Titania lamp designed by Alberto Meda and Paolo Rizzatto for Luceplan in 1989.Photo © Inexhibit

triennale-Milano-design-italiano-storie-11

Triennale di Milano, “Stories. The Italian Design” The section on the relationship between design and politics, curated by Vanni Pasca. Photo © Inexhibit

triennale-Milano-design-italiano-storie-12

Triennale di Milano, “Stories. The Italian Design” The impetuous growth of consumer electronics audio and video device production was made possible by innovation and miniaturization in electronics, as well as by the introduction of new materials, such as isotactic poly, allowing the manufacturing of more “friendly-looking” products with vivid colors and pleasant to touch. Photo © Inexhibit

triennale-Milano-design-italiano-storie-13

Triennale di Milano, “Stories. The Italian Design” The “Stock Exchange”, immersive space curated by  Manolo de Giorgi.Photo © Inexhibit

triennale-Milano-design-italiano-storie-09

triennale-Milano-design-italiano-storie-10

Triennale di Milano, “Stories. The Italian Design” The tunnel at the end of the exhibition “invites” theThe tunnel at the end of the exhibition “invites” the visitors to make a drawing of their favorite design icon visitors to make a drawing of their favorite design icon. Photos © Inexhibit

TRIENNALE DESIGN MUSEUM
STORIES. ITALIAN DESIGN
14 APR 2018 / 20 JAN 2019

 


sponsored links

Where is this? Find it through MYMUSEM search
Triennale Design Museum – La Triennale di Milano
Palazzo-Arte-Milano-Triennale-Giovanni-Muzio

Opened in 2007 in the Palazzo dell’Arte, the Triennale Design Museum in Milan is the most important museum in Italy exclusively focused on Industrial Design


More in Milan

Milan

Milan