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A place called home|London Design Festival

Place: London, Country: United Kingdom
Organizer: London Design Festival
Trafalgar Square, 18-22 September 2014, London
Text by Federica Lusiardi, Inexhibit
Photos by Riccardo Bianchini, Inexhibit

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A place called home | London Design Festival
Trafalgar Square, 18-22 September 2014

Text by Federica Lusiardi, Inexhibit. Photos by Inexhibit

London, Trafalgar Square: at half past ten on a Thursday morning, a small crowd assemble in the area between the fountains and the stair leading to the National Gallery. All watching the workmen that are in a hurry to complete four little colored houses that seems have popped up from a fairy tales book. They actually are part of a temporary installation suggestively entitled “A place called home”; the landmark project of the 2014 edition of the London Design Festival.
The project, supported by Airbnb, is focused on a classic, yet always fascinating, theme of design: what a home actually is. What makes the difference between a “house” and a “home” and which are the ingredients that create such a distinction?
Four internationally-acclaimed designers were asked to give their answer: Patternity, Jasper Morrison, Raw Edges and Studioilse. Each provided a reply by proposing his personal vision of the domestic environment.

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Jasper Morrison
The home by Jasper Morrison, he ironically entitled “house of a pigeon fancier” because of its location in the middle of Trafalgar Square, is a bright space aimed to find a precise balance between inside and outside, a comfortable place where each object represents an answer to a well-defined need: sleeping, working, relaxing.

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Raw Edges
The house conceived by Raw Edges is a kind of a mutant home: the internal walls move on tracks thus creating ever-changing spaces adapting themselves to the needs and requirements of its inhabitants

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Studioilse
The little blue house designed by Studioilse, with its neon sign on the roof, represents the domestic space by creating an “immersive” environment that adopts various media: writings, videos projected on the walls depicting different everyday moments, sounds and fragrances reproducing the smells of a home.

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Patternity
The house by Patternity represents a metaphor of the Earth, our collective home: people are invited to interact with a large house-shaped kaleidoscope, which creates constantly changing visual patterns by collecting images through a camera, then reproduced in real-time on a monitor fixed on its side.

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See more on The London Design Festival 2014 on Inexhibit 

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