Milan | Feeding . New ideas for the city

Place: Milano, Country: Italy
INTERNI + Arnoldo Mondadori Editore
Università degli Studi di Milano
via Festa del Perdono 7 - 7 / 18 April 2014
Orto Botanico di Brera
via Fiori Oscuri 4 - 7/ 13 April 2014
Text and images by Federica Lusiardi, Inexhibit


Within the multitude of events scheduled at the Milan Design Week, we have chosen a project organized by the magazine Interni: it is named FEEDING, New ideas for the City, and takes place in two venues: at the Brera Botanical Garden and at the University of Milan. The event anticipates the subjects of the 2015 EXPO and required firms and designers to provide their vision of the city of the near future. The outcome is an open-air diffuse workshop located in two of fascinating and suggestive sites.



The intriguing accessway to the Brera Botanical Garden.


Some images from the Brera Botanical Garden.
The 5,000 square metres botanical garden, that is ongoing renovation, was created in 1774 under Maria Theresa archduchess of Austria.
Above, the “geometric garden” designed by Lissoni associati with Laminam and Living Divani.


In the Cà Granda building, now belonging to the University of Milan- realised in the 15th century on a project by Filarete – are housed temporary architecture and design exhibitions inspired by the EXPO 2015 main topics: Feeding the Planet. Energy for life.



Above and on the left, Infinite stairs; an installation by drMM in collaboration with the American Hardwood Export Council.
On the right: ENtree PIC by Nemesi & Partners, a concrete shape inspired by vegetation that will be used for the Italian Pavilion at the EXPO next year.


The limitless virtual connections of a City inspired  U_cloud by Speech-Tchoban & Kuznetsov, a cloud-shaped installation composed by several LED video-screeens.



The Feeding the Earth installation by Archea, composed by ten conical trees and Windowscape by Atelier Bow Wow: a surprising tunnel made of mirror surfaces.


Above: close up of the Urban Algae Façade by Cesare Griffa e Carlo Ratti Associati. This is a prototype of a vertical farm for the cultivation of micro-algae to be used for building façades and architectural envelopes, developed for the Expo 2015.


Left: the workspace designed by Daniel Libeskind with Moroso for the Rice Counting performance by Marina Abramovic. The inspiration theme is food and the workspace anticipates a performance that Marina Abramovic will held on May in Geneva, where the persons involved will keep on counting two different series of seeds.

Right, Virus installation by Ferruccio Laviani.


The Designing China exhibition is located into the loggia at the first floor, it is a summary of the creative scene in China, which presents 19 different projects.

Photos by Federica Lusiardi, Inexhibit

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