“Ventura Centrale”, a new surprising location in the heart of Milan
By FEDERICA LUSIARDI - March 24, 2017
Ventura projects, a curated exhibition program focused on the latest developments at the forefront of contemporary design, presents “Ventura Centrale“, a new surprising location in the heart of Milan.
Margriet Vollenberg, Ventura’s founder and director of Organisation in Design, has managed once more to locate the ideal place for international designers to present their work during the Milan Design Week: Ventura Centrale will be the latest addition to the 8th edition of Ventura Lambrate Milan (4 – 9 April 2017).
“Ventura Centrale has the magic of a busy environment, being located in the warehouses of Milan’s Central Station, combined with the ambience of a place of abandoned beauty.”
Its warehouses – the former Magazzini Raccordati – have been closed off for thirty years and were once used as laboratories, studios and depots.
Ventura Centrale offers space to brands with an international reputation that are looking for a unique way to let a large section of the Milan design community experience their work.
The first confirmed names are; Lee Broom, MAARTEN BAAS by Lensvelt, Baars & Bloemhoff and Salviati in collaboration with Ben Gorham and Luca Nichetto.
photos Paolo Grassi