Originals by Adidas wins the Beazley Designs of the Year for the Fashion category

By FEDERICA LUSIARDI - 2020-01-27

‘Originals‘, the capsule collection of streetwear designed by Ji Won Choi for Adidas, wins the 2019 Beazley Designs of the Year Award for the Fashion category.
Drawing on inspiration from her Korean roots, Choi’s first set of garments uses a palette of lilac, red, navy and green to reinvent the brand’s iconic three-stripe motif, revisiting this way the monochrome color scheme used in Adidas’ first tracksuit.
Choi was influenced by traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and sculptural forms.

Every year, the Beazley Designs of the Year Award recognizes the best of the world of design. The exhibition of the Beazley Designs of the Year Awards – with the most innovative designs across fashion, architecture, digital, transport, product, and graphic design will be open to the public until February 20, 2020, at the Design Museum London.

Originals, designed by Ji Won Choi for Adidas, images courtesy of Design Museum London

Originals, designed by Ji Won Choi for Adidas, credits Adidas

Beazley Designs of the Year
until 9 February 2020
Design Museum London
224-238 Kensington High Street, London W8 6AG.

https://designmuseum.azurewebsites.net/