Milan Design Week 2018 | Ventura leaves Lambrate and launches “Ventura Future”
By FEDERICA LUSIARDI - January 10, 2018
In 2018, Ventura Projects moves away from Lambrate, the neighborhood which had been its home during the Milan Design Week since 2010.
Skyrocketing space rental prices and a strategic move toward high-quality design are the main reasons behind the decision taken by the Ventura Projects team, led by Margriet Vollenberg.
To tell the truth, already in 2017 Ventura started a new project, called ‘Ventura Centrale’, opening a venue into the former warehouses of the Centrale railway station which accommodated some beautiful installations by Lee Broom, Maarten Baas for Lensvelt, Panter&Tourron for IQOS, and by Luca Nichetto & Ben Gorham for Salviati.
Ventura Centrale 2017, installation by Luca Nichetto & Ben Gorham for Salviati. Photo inexhibit.
This year, the organizers go one step beyond, leaving Lambrate and opening, along with ‘Ventura Centrale‘, a series of exhibition spaces united under the collective name “Ventura Future”. The new venues, all situated in the area comprised between the Piola and Loreto neighborhoods, will be inaugurated on the occasion of the 2018 edition of Milan Design Week. One of these venues, called “FutureDome” will be housed into a modern-style building in via Paisiello street, once the meeting place of the artists of the Second Futurism movement during the 1940s.
cover image: the “FutureDome”in via Paisiello, the main venue of ‘Ventura Future’ in 2018.
More info: http://www.venturaprojects.com/