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Cubetto: a toy to teach computer programming to children



Launched the 8th of March in London, via a worldwide Kickstarter campaign, Cubetto is the Montessori approved programming toy specifically designed for pre-literate children, ages three and older, that teaches the basics of computer programming and STEM (science, technology, engineering, and mathematics) skills without the use of a screen.


The Cubetto Playset consists of a friendly wooden robot, a physical programming console with a set of 16 colorful coding blocks, a designed map, and an activity book to get users started.

Cubetto is the flagship product of Primo Toys, that has recently run a successful Crowdcube campaign raising $ 438,000. The company has enjoyed the support of high profile investors, including Randi Zuckerberg and Arduino co-founder Massimo Banzi, and has partnered with PCH on the development and manufacturing of the product.

Part of the Arduino At Heart program, Cubetto provides gender-neutral play that boosts a child’s creativity, critical thinking, spatial awareness and communication skills. A beta version of the product, which raised over $80,000 on Kickstarter in 2013, is used by more than 300 schools and 500 families in over 40 countries worldwide.




Primo Toys was founded by Filippo Yacob (CEO) and Matteo Loglio (Head of Design).
Filippo is a designer and entrepreneur, who was inspired by the birth of his son.
Matteo is an interaction designer, creative technologist, and visiting lecturer at UAL- Central Saint Martins.



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Examples of digital communication technology in culture and education

Examples of digital communication technology in culture and education

Examples of digital communication technology in culture and education

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