Berlin | Porsche opened the exhibition “70 years of Porsche Sports Car”
By FEDERICA LUSIARDI - 2018-03-28
On June 8, 1948, the first Porsche prototype received its general operating permit; it was the birth of the brand Porsche. To mark the occasion, the sports car manufacturer hosts the “70 years of the Porsche sports car” special exhibition in Berlin.
cover image: 70 years of Porsche Sports Car.
The 356 “Nr. 1” in front of the Brandenburg Gate.
“70 years of Porsche Sports Car” is divided into ten topics, each offering captivating insights into the history of the brand, and focuses on the sports car developments over the last 70 years.
The exhibition’s narrative covers the milestones that have shaped the development of Porsche sports cars since 1948, and also looks at ideas for the future.
70 years of Porsche Sports Car, installation view.
On June 8, 1948, the first Porsche prototype with chassis number 356-001 received its general operating permit.
When they first enter the exhibition, visitors are greeted by a Porsche 356 “No.1” Roadster Show Car representing the “Origin of the sports car”. Next in line is the topic “Sports cars of the future” featuring the Mission E, the series version of which will be launched on the market in 2019 as the first purely electrically powered Porsche. Aspects relating to the 911 are centred around the one-millionth unit of this iconic sports car to be produced: an Irish Green Coupé that rolled off the production line in Zuffenhausen in May 2017.
The “Sports cars, reinvented” section showcases examples of Porsche engineering through numerous pioneering achievements. After “The diversity of the sports car” section, which presents Porsche model lines and their contemporary advertisements, visitors move into the “Motor sport” section featuring the legendary 917/20 racing car.
The range of “Sports cars today” is illustrated with a Panamera Turbo S E-Hybrid Sport Turismo, which, as the flagship of the model line, demonstrates the possibili-ties of alternative drive technology in a virtual reality scene. “Sports cars across the world” shows how customers and followers around the world characterise and celebrate the brand. Finally, “70 years of passion” is dedicated to the employees who have made Porsche so great.
Videos, books and interactive dialogue options round off the exhibition concept in all areas.
70 years of Porsche Sports Car, installation views
“70 years of Porsche Sports Car”
DRIVE. Volkswagen Group Forum
Friedrichstraße 84 / Ecke Unter den Linden, 10117 Berlin
March 20/ May 31, 2018
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copyright Inexhibit 2019 - ISSN: 2283-5474