Make in Italy – 50 years of Italian innovation

Place: Milan, Country: Italy
Client: Make in Italy CDB Onlus
Project by Make in Italy CDB Onlus
Curator: Riccardo Luna
Exhibition design: dotdotdot
Text by Federica Lusiardi, Inexhibit
photos courtesy of:
dotdotdot (
and Museo della Scienza e della Tecnologia, Milan.


Installation view of Make in Italy – the exhibition, at the Museum of Science and Technology of Milan, photo by Laura Fantacuzzi, courtesy of dotdotdot.

Make in Italy – the exhibition, 50 years of Italian innovation
Federica Lusiardi, Inexhibit

Make in Italy- the exhibition, running simultaneously at the Museum of Science and Technology and at the EXPO in Milan, from May to October, 2015, is an event focused on cutting-edge products, conceived and developed in Italy or by Italians, throughout half a century.

The exhibition takes its cue from an event dating back to 1965, when a prototype of the Olivetti Programma 101, considered the first personal computer, was presented at the World’s Fair in New York.

make-in-italy-olivetti p101

make-in-italy-garziera de sandre

Top: an historical image of the Olivetti Programma 101; bottom: Gastone Garziera (left) and Giovanni De Sandre, the creators, together with Pier Giorgio Perotto, of the P 101 computer, photo © Mattia Balsamini / LUZ, courtesy of Museo della Scienza e della Tecnica

Make in Italy, conceived by Make in Italy CDB Onlus to celebrate the Italian pioneers of technology and innovation, is the expanded and improved edition of an event presented at the European Maker Faire in Rome on October 2014.

The exhibition is arranged by decades, 1960s, 1970s, 1980s, 1990s, 2000s and 2010s, and depicts each of them through objects – from typewriters to micro-processors, from personal computers to a bionic hand – historical documents and images, while also illustrating the social and economical background of the different periods.


make-in-italy-olivetti valentine

Top: Installation view at Museum of Science and Technology, photo by Laura Fantacuzzi; bottom: Olivetti Valentine typewriter, photo © Mattia Balsamini / LUZ

The exhibition, designed by the studio dotdotdot to be a touring one, is composed of modular boxes, which appearance alludes to that of shipping crates. Indeed, the objects and documents on show are usually shipped in the same crates that, within the exhibition, will become their display cases.


make-in-italy-mostra-arduino 3


Top and bottom: Installation views at Museum of Science and Technology, photos by Laura Fantacuzzi; middle: Arduino1, 2 and 3, photo © Mattia Balsamini / LUZ

Each box, or group of boxes, corresponds to a specific decade and its colors, graphics, materials, typographic fonts, textures, and visual styles have been therefore designed accordingly to the aesthetic of the relative period.

make-in-italy-mostra-expo 01

make-in-italy-Intel 4004

make-in-italy-mostra-expo 02

Top and bottom: Installation views at EXPO Milan 2015, photos courtesy Museo della Scienza e della Tecnica; middle: Intel 4004 micro-processor, photo © Mattia Balsamini / LUZ

Make in Italy – The Exhibition

A project by Make in Italy CDB ONLUS
Honorary President: Carlo de Benedetti
President: Massimo Banzi
Curator: Riccardo Luna
Scientific curator: Andrea Granelli Kanso srl.
Organization: Alberto Luna

Exhibition design: dotdotdot (

In collaboration with: Associazione Archivio Storico Olivetti; Fondazione Adriano Olivetti; Fondazione Natale Capellaro.

and with: Intel, Istituto italiano di tecnologia IIT, Scuola Superiore Sant’Anna, Fiat, St microelettronics, Bio-On, D-SHAPE, Arduino, Copenaghen Wheel, Ferrari, Blackshape, Argotec.

Make in Italy – The Exhibition

Museo Nazionale della Scienza e della Tecnologia
Via San Vittore, 21 – Milano
From 19 May to 16 August, 2015.

EXPO Milano 2015
Space NE09 TIM pavilion
From 1 May to 31 October, 2015

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